History of CARTIER TANK Watch

History of CARTIER TANK Watch

The Cartier Tank watch is a marvel of fine watchmaking. Simplistic and elegant, it is the pinnacle of French watchmaking brought forth by the most prominent jeweler of the century.

Rarely are jewelers capable of producing such a refined timepiece that critics and collectors revere. Cartier has managed to create one of the finest timepieces in history and arguably, one of the most iconic.

The Cartier Tank is unlike most luxury watches on the market. It is offered in a vast selection of styles and movements that enable it to be proffered at various price points capable of meeting almost every budget. The options seem virtually infinite as one can select from a range of precious metals, movements, complications and straps. Designed for the most elegant gentleman, it is, all things considered, a classic dress watch, capable of being paired harmoniously with everything from casual attire to black tie. A favorite timepiece amongst aristocrats, royalty and businessmen, the Tank’s prices range based on the collection, the model and the movement from just shy of a few thousand dollars, upwards of almost half a million.

Unlike many of its competitors, the Cartier Tank shines as a well-regarded timepiece that meets the needs of men with limited and unlimited budgets.

A year after presenting its prototype to General Pershing, Louis Cartier announced his newest timepiece and took it to market in early 1919 where a limited run of just six Tank watches were available for sale.

The public interest grew and soon the Cartier Tank was the watch of royals. In 1921, Cartier introduced a second model called the Tank Cintrée which was the slimmest timepiece on the market with curves that were unheard of. By 1922, Cartier introduced yet another new model called the Tank Chinoise followed by the Tank Louis which proved to be equally popular. Not to be outdone by other watchmakers, Cartier introduced yet another collection in 1928 called the Tank a Guichets which was the first model without hands. Then came the odd Tank Obus one year later in mid-1929. In 1932, Cartier who often partnered with other experts including movement designers at LeCoultre created the Tank Basculante, which was designed in similar fashion to the JLC Reverso and intended for use while playing sports. More and more collections were born over the years with a significant new model called the Tank Américaine collection introduced in 1989. Then, in 1996, Cartier announced yet another pinnacle of the current collection, this time, called the Tank Française. Since then, new models have continued to grace the boutiques and stores that sell fine timepieces to the world’s most discerning gentlemen. Unlike most watches that have been around for significant periods of history, the Tank has managed to maintain its unique appearance with every model focusing on the key features that identify the unique timepiece.

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